Perth's largest selection of natural stone, engineered stone and porcelain panels. Lusso acquires some of the world’s best and most exotic stone and exclusive variety of designs to add a touch of elegance to any kitchen, bathroom or alfresco project.
Strategy
Brand development
Print design
Task.
Lusso Group outgrew their brand and desired a look and feel that would represent their values and compliment their growth that would not only be current now but also in the future.
Decision
We needed a direction and after a good competitor analysis and creating brand recognition & brand positioning strategy we decided we would focus on strong symbol to play a part of the logo and be the key influencer of a noticeable brand identity. This will then be passed on to the sub-brands. It turned our like this.
Now that your have seen the brand identity, watch out for the brand features that connect Lusso Group with their products Natural Series & Bella Series but yet, powerful enough for Natural Series and Bella Series to stand on their own. Then we arranged the content as a photography style was very much needed for Lusso Group to archive the look and the feel they desired.
#927a53
#20678a
#0d121b
ENGRAVERS
GOTHAM
