Located in Landsdale Western Australia, AutoWire specializes and services the needs of high-quality wiring harnesses and components for the heavy equipment market including mining, civil, transportation, automotive and stationary engines.
As a new company, AutoWire needed a brand but being part of such a niche market, the challenge would be competing against companies that have been established for many years. The key factors were professionalism and trust.
As trust and professionalism was our vision we went with colours ‘dark blue’ — symbolises professionalism and maturity… and ‘light blue’ — symbolises trust and openness. Then came the process of choosing strong typography and brand identity. This is how it went…