IWIRC(WA) became RINWA in 2018, which stands for Restructuring & Insolvency Network Western Australia. RINWA will continue to encompass the fundamental IWIRC objective, to promote diversity in the insolvency industry.
Strategy
Brand development
Task.
IWIRC(WA) is part of an international brand but due to their network growth they decided to go independent. The task was to create a name that was only known within the industry but would represent a welcoming environment filled with opportunities for practitioners (in particular junior practitioners) to build their professional networks
Decision.
We started with an idea of a network representation and a colour scheme that was inviting. We simplified that thought and with the IWIRC(WA) team we decided on the name RINWA as it was a strong representation for the WA chapter. Another influence was that all the other Australian chapters followed a similar concept.
